About Drift
Drift is a conversational marketing platform that deploys AI chatbots on B2B websites to engage visitors, qualify leads in real time, and book meetings with sales reps — replacing static contact forms with instant, personalised conversations. Its AI understands visitor intent from behaviour and firmographic data, routing high-value prospects to a human rep immediately and nurturing lower-intent leads automatically. It merged with Salesloft in 2023 and remains the dominant brand in the conversational marketing space.
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